3 Tips to Make Your Website More Impactful

By Lawyer’s Growth Partners on Oct 12, 2019
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How important is a website for a business? Let's sketch this out in words. You have a brilliant business idea to disrupt the market. You implement that idea and firstly come up with business plan and strategies to run your business. You decide your brand name and distinguishable brand identity. But with all your extra-ordinary products and services, you don't have leads; your sales are not up to your expectations. The solution to your predicament is a website. Without an engaging website, your brand or company is only signage for people. Almost every person nowadays uses the internet and depend on it for information and connectivity. The customers and leads that you were looking for are also behind the screens of their digital devices.

Did you know that about 40% of users trust companies with a well-designed website?
Developing a website that is professional and attractive is crucial for businesses. Most of the customers buy the products and services just by the first impression they get from the websites. Your website should be targeted to get more leads and garner the loyalty of your customers. Visitors stay longer on those websites that are visually appealing and user-friendly- ensure these two aspects in your website. Below, we have discussed the tips and tricks that will make your website more impactful.

Tip 1: Build Engaging Website Design

If you think that ornamentation will keep the users hooked to your websites, then think again. The digital world has slowly drifted away from the bells and whistles to adopt simplicity. Removing all these additional features have made the websites easier for the users.

Simple layout

Embrace the simplicity and keep your website focused on the essentials. Clean and functional layouts help in loading, navigating, and using the website.

Easy-to-follow navigation

Most of the website designers are tempted to be creative with the navigation menus. Avoid that route and adopt a simpler and easy-to-follow way. Make your visitors feel comfortable as they scroll and move throughout your website.

Clear call-to-actions

Design your call-to-action in a way that it makes them stand out to your visitors. Be clear and precise in your call to actions, any jumbled-up message in your call-to-actions will backfire.

Less is more

Don’t stuff your website with unnecessary content. Keep your visitors focused on your products. Display those text and elements that you want your customers to take action on.

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Colour palette

Choose colours for your website wisely. Select theme colours for your website and then select a contrasting colour for buttons and other elements. Your colour palette will make your website eye-catching.

Easy-to-read fonts

Incorporate your website that is easy-to-read and visually balanced. Be unique with fonts but make sure they are clear and legible.

Videos and images

Picture and videos have more visual appeal than texts. Integrate scalable images to make them mobile-friendly as well as desktop-friendly.

Whitespace

Most website designers are afraid of leaving the whitespace. However, if utilised optimally, these whitespaces can de-clutter your website and enhance the readability of the website. Whitespace doesn’t contain any text or image, but it can be utilised to discern one element from another.  Employ the whitespace to make users see what you want them to see.

Tip 2: Make Your Website User-Friendly

You have made your website attractive by incorporating all the design elements perfectly. But if users have to decrypt how to use it, then you are not converting any visitor into customers.

Mobile-friendly website

Mobile devices are in trend nowadays. Your website is going to receive the most traffic from these handheld mobile devices. Create content that is responsive and translates well on mobile devices. Develop a mobile application to enhance the users’ purchasing experience and to gain more loyal customers.

Remember that 40% users do not engage in the website if it’s not mobile friendly.
Streamline the navigation

Streamlining your navigation is mandatory. Websites which make their customers hunt for their desired products are likely to lose more customers than to gain. When designing your navigation, look from a user’s perspective. Your navigation should be easy-to-follow and well-organised.

Search options

Incorporate your website with robust search capabilities. The search experience is the translation of your site’s navigation experience and the arrangement of results.

Section headers

No one appreciates reading a wordy article, make it engaging with section headers. Headers make your content easy-to-scan and help in structuring of your content.

Avoid using jargon

The more jargon you use, the more difficult it is to relate with your brand. Use a friendly and conversational tone in your content for customers to be able to relate with your brand.

Action confirmation

Adopt the practice of confirming and thanking your users. Display an confirmation screen followed by thank you message screen, when your users purchase a product or service from you or subscribe to your newsletter.

Make search easier with call-to-actions

Think about making essential things easier to find for customers. Strategically place the buttons throughout your site to assist your users in the hunt of their desired products or services.

A study from analytics service Chartbeat reported that 55% of visitors spend 15 seconds or fewer on a webpage – that’s how much time you have to make a lasting impression!

Tip 3: Test Your Website Rigorously

Launching a website with bugs and errors is equal to a digital suicide. Take time to test your website and make it free of bugs.

Quality Assurance Tests

If you can afford, then hire a quality assurance team to test your website. If you can’t hire a quality assurance team, then have your workforce test the website. Ask them to click all the links, try the services and fill out the forms. In this way, you can identify and fix the bugs before launching the website.

Users’ Feedbacks

Before pushing your site live, invite a group of beta testers for giving feedback on your website. They will provide feedback on your website’s navigation, user flows and design. It is your choice, whether to make those changes immediately or to implement those changes after some time.

Creating a website from scratch is undoubtedly a time-consuming and exhausting task, but it is about the long-term survival of your business.  Follow the tips mentioned above to make your web development journey easier.

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