The impact of digital marketing in the UK is quite high, especially for solely customer-centric businesses, such as legal firms. Studies have demonstrated that digital marketing has become widely popular in the legal industry. An increasing number of lawyers and law firms are applying various digital marketing strategies in the internet driven business world and gaining more business growth each day.
Legal consultancy firms are opting for digital marketing solutions to market their business, gain leads and serve their customers better. According to PWC Law Firm Survey Report 2018, almost 80% of the total law firms are incorporating digital marketing practices and AI influence to market their business today. Another survey estimated that around 70% of the law firms landed new cases, due to their extensive SEO-based strategies. It seems that firms who are not investing in digital marketing are bound to lag behind and lose business.
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