LAW FIRM MARKETINGWebsite Development

Website Development for Law Firms

Build an engaging website and attract high-value clients to your law firm. 

A strong online presence can do wonders for your law firm, and your website is at the core of it. Most clients come to us and ask for a ‘website’ when they are actually looking for an online business generation platform – a great website. 

Let’s enhance your Law Firm online presence. 

Website Design for Law Firms

Get it right!

It is a history when clients used to explore yellow pages to get the details of the reputed law firm. Currently, they just open their laptops or smartphones and search law firms online to visit their website and go through the services they offer. Thus, it has become very significant for law firms or solo practitioners to have a well-designed website that showcases every vital piece of information the client is looking for. 

 

A perfectly engaging and user-friendly website is the virtual office of law firms. 

 

Is your website offering clients an impressive and lasting impression? 

 

If not, then you are losing potential leads that are visiting your website. Though this industry is a world of straight faces, still to market the legal services, using creativity is an ideal choice. If you find that your website design is not aesthetically pleasing, then think of redesigning it. 

Law Firms Generate Business Online

It’s Time For A Change!

It is fact that clients are moving online whether you recognise it or not.

As per the research, almost 69% of people search for law firms online and believe in getting connected with them through their website first. This clearly indicates that it’s time to rethink marketing strategy and generate business online using the website.

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Know More About Law Firm Website Development To Make The Right Decision.

Many clients are confused about what constitutes a good website and how they can get help in building one, so we will explain everything simply and clearly. First of all, let’s clear the common confusion: are web design and web development the same thing or not?

 

Both these processes are essential for the process of creating a winning website. In website design, the aesthetic side of the website is focused upon. Web Designers create all the visual elements such as the layout and animations for your law firm website. The process of web development involves the creation of a fully functioning website based on website design. Web Developers utilise programming languages like JavaScript, HTML, PHP, Bootstrap and CSS to breathe life into the design files.

What Are The Key Elements Of A Law Firm Website Development?

A law firm website must have a strong foundation because your site will be the face of your firm. Therefore, there are a few elements that must be considered when designing the website.

  • Website Structure: It’s critical to structure your website so it is both user-friendly and findable. Many websites lack a clear structure that directs prospective clients to the content they need. A clean site structure also helps Google crawl your site better; therefore, it’s important for Search Engine Optimisation (SEO).
  • Responsive Design: When it comes to a quick search, people usually prefer to browse the web on their smartphone because, with busy schedules and fixed time frames, almost every research gets performed on the go. So make sure that website is responsive; it must look and work perfectly on various devices like laptops, tablets and Smartphones.
  • Load Time: Your website has four seconds before the visitor abandons it and never comes back. So keep an eye on the load time of your website; no visitor likes to wait. If you wish to see positive results like online traffic, increase clientele base, and enhance the firm’s reputation because of your website, it’s an essential element to consider.
  • Call to action: In your law firm website content, the crucial hinge point is CTAs; you encourage visitors to take action. Whether it is an email, call, or form to fill, you will never capitalise optimally on the visitors you attract if you don’t have the CTAs on your website. For example, a flashing call icon or a form on the homepage motivates the visitors to get in touch with the law firm or solo practitioners for their queries.

Why Do Responsive Websites For Law Firms Attract More Visitors?

Your website might be beautiful and engaging on a laptop, but if the visitor needs to Zoom the screen on a tablet or smartphone to view the website, you can lose that visitor. This is a big problem for any law firm because this somehow affects the reputation of the firm, and potential clients may not find the law firm considerate. And, a responsive website attracts more leads for sure; how?

  • The user gets a satisfactory experience regardless of the device. They get easily connected and quickly contact the firm when viewing a website that works perfectly on every device.
  • By making the visitors experience an incredible website journey, you build a brand image. And you are making your firm outshine competitors. You need to be more specific and alert when building a website. Responsive websites will surely add glitters in attracting visitors.
  • A responsive website works well when you are opting for digital marketing. Your website link gets shared on Facebook, Instagram, LinkedIn and Twitter. So if the user visits the website and gets what they are looking for easily on every device, you have reached the prospective client for your firm.

How To Choose A Content Management System (CMS) For Your Law Firm Website?

Law firms or solo practitioners evaluate CMS platforms depending on the requirements. There are many firms that choose the advanced CMS platform but fail to take advantage of all the features and plugins available there.

WordPress is a very popular CMS for small law firms. It offers simple editing and comes with as many plugins and features that can be used easily.

Irrespective of your existing or long-term objectives, there are five elements that every lawyer should utilise to choose a CMS platform.

  • Cost
  • Level of technical support
  • Ease of use
  • A usable Application Programming Interface (API)
  • Versatility

Never Ignore On-Site SEO Aspects While Developing Your Law Firm Website.

On-site SEO is also popularly known as on-page SEO. It is the process that makes the website search engine friendly. When you implement on-site SEO, you aim to optimise elements that can help your website rank higher in search results and drive traffic to your website.

The bottom line is that if you ignore on-site SEO, search engines will fail to crawl your content efficiently, and it will be challenging to come on the first page of the search engine. Here are some on-page SEO tactics and it’s benefits.

  • Metadata optimisation: it helps in the crawling process of the website and enhances the chances of page rank improvement.
  • Internal Linking: It helps potential clients to navigate within the website smoothly.
  • Page load Time: It keeps your leads happy with lesser load time and improve the chance of generating leads.

Thus, it becomes essential not to ignore on-page SEO because this will help the website shine bright on search engines and increase the visitor count.

Do Not Lose Potential Prospects Because Of Web Page Loading Speed.

Yes! It’s a fact that businesses lose their prospective clients because of page loading time. Loading time plays a significant role for law firm websites because it affects the visitors’ experience when they have to wait for the page to load. Unfortunately, most of the time, we forget about this and add heavy graphics, meaningless website content and new functionality that can increase the load time and let the visitor abandon the website.

Imagine someone is in need to hire an attorney and goes online to search for the best one. In Spite, he found your law firm on the front page but unfortunately had to drop the idea to buy your services because your website took too much time to load. So now you have lost a prospective client and wasted time, money, and energy you invested in bringing your web page to the top position in search engine results.

The website’s speed is more important than the other factors because prospective clients might not be able to experience the website until and unless the load time is less. Moreover, page loading time is becoming a very significant factor when it comes to the search engine optimisation of your law firm.

  • Approximately 73% of mobile internet users witness a slow loading time of websites.
  • About 51% of mobile internet users encountered a website that froze, received an error or crashed.
  • Approximately 38% of mobile internet users experienced a website that was not accessible.
  • Two seconds or less load time expected by about 47% of consumers.
  • Approximately 40% of people abandon a website; if any website takes more than 3 seconds to load,
  • 7% of conversions reduced with a 1-second delay in page response.

Therefore, it is imperative to keep an eagle eye on the load time of your website if you don’t want to lose prospective clients.

What Are Website Builders Pros And Cons?

Creating a website is undoubtedly a lengthy process and needs time, effort and creativity. You can hire an experienced web designer, developer and build your customised website if you have a budget, But in case you don’t have a budget, then website builders can be a good option for you.

 

There are plenty of platforms with in-build design and coding and offer you the option to build your website at a lower price. All you must do is select a theme, drag and drop and personalise the layout, and your website is ready to rock! But this is too good to be true, right? So what’s the catch here? Let’s jump into the pros and cons of website builders: 

Pros

  • No Expert Coding Skills Required.
  • Reasonable and fast implementation.
  • Easy and simple to export.
  • No designing skills are needed.

Cons

  • Not recommended for professional business websites.
  • Lack the option of custom design.
  • Loading time is slow.
  • Not very good for SEO.
  • Restricted features and pages.

Why Is Content A Very Important Element Of Your Law Firm Website?

We agree that a website is essential for attracting prospective clients and generating leads. These days nobody goes through the newspaper or yellow pages to find a lawyer; they search online and write a keyword that will give them the results of what they are looking for.

Here comes the role of content in your law firm website.

  • Content shares the information in an interesting way to the prospective client that grabs the attention and builds the law firm’s credibility.
  • The content reflects the keywords searched by the target audience and will help put your website on the top of the search results.
  • Content spreads the information about the law firm, like when it was established, how many clients it has helped, how accessible the firm is and what services and benefits it provides to the clients.
  • Content in the website helps in internal linking. This means that law firms can add hyperlinks in the content and redirect them to the searching page. For example, suppose there is a keyword “Divorce lawyer”, and the visitor is looking for this information in detail. He will click the hyperlink and get directed to the Divorce lawyer page.
  • Content also helps in offering CTA (call to action) to your audience. For example: request a quote, contact now etc.

Good content helps Search Engine Optimisation for your law firm and educate potential clients about your law firm and its services. In addition, it builds authority and credibility; as a result, there would be a high chance of generating more leads.

What Common Mistakes To Avoid While Developing A Legal Firm Website

Law firms’ websites must look easy to use and have smooth navigation. Visitors should find it simple and receive all the information they require. When you stay focused and take every correct measure in building the website, your website will be easily discoverable in search engines and attract more clients. So make sure you avoid these mistakes when building a website:

  • The biggest mistake is there is no website structure. If you fail to plan what you want and how you want on your website, it will make web designers and web developers’ lives difficult, and you will not get the website that generates leads.
  • As every agency is not an expert in the legal industry, they lack knowledge. Therefore, not having a strategy for web design, call-to-action, content requirements will not help in building a good website.
  • Another mistake that can straight away ruin your website is mobile unfriendliness. Yes! Not creating your website responsive for every device can be harmful to your website.
  • Sharing little content about legal services and benefits do not engage well with prospective clients; lack of content might increase the bounce rate on your website.
  • No visitor likes to spend a long time filling the form. So avoid having lengthy inquiry forms on your website, as this can send away your potential clients.

Your law firm website is going to become the firm’s face and virtual reception. Without a good website, your online marketing strategy will not work. So, make sure you get the website right in the first place!

Why Are Regular Updates On Your Law Firm Website Essential? It Is Not A One-Time Investment.

It is a misconception that website creation is a one-time investment; updating the website for better engagement and reach is ongoing. It is essential to keep your website updated because your competitors are working on their website already. If your website is outdated and doesn’t have the latest information to offer prospective clients, then there are chances that you will stop generating leads.

If the website is not updated, some repercussions need to beared by the firms:

  • The web security issue that may welcome hackers
  • Non updated content may lead to increased bounce rate and no client conversion.
  • Lack of keyword addition in the content as per the latest search may lead to a lack of enough traffic.
  • The non-updated design may not attract potential clients.

Hence, it is necessary to regularly update the website for more traffic and a better conversion rate.

Frequently Asked Questions on Website Development for Law Firms

What Should A Law Firm Website Contain?

With the popularity of online platforms, it becomes almost mandatory for law firms to create a website, but what does a law firm website contain? Apart from the standard requirement, here are few suggestions:

  • Easy to find the contact button
  • Mobile-friendliness
  • Jargon-free content
  • Testimonial
  • Practice areas
  • Attorney profile
  • Blog page
How Much Time Does It Take To Build A Good Law Firm Website?

The development of the website depends on the requirements of the client. For example, small website development takes approximately 3-4 weeks; whereas, a more extensive website needs six months.

What Are Common Reasons For Delaying The Launching Of A New Website?

Strategising, designing, developing, and launching websites are four different phases of creating a website. Designing, development, and launching are manageable, but when it comes to strategising the website, businesses get stuck, leading to a delay. The most common reasons are:

  • The website structure is not clear. As a result, there would be a delay in approving the website design.
  • Ad-hoc planning is another reason for delay because businesses fail to plan the execution and then keep on reworking content and requirements.
  • Fail to supervise and review the development of the website regularly, and when the launching day arrives, they see plenty of problems within the website.
How Much Would It Cost For A Law Firm Website?

A small-sized law firm website can practically cost approximately £2400 – £3000, whereas a big website for a multidisciplinary law firm can cost £12,000 – £60,000 or more, subject to the resources utilised on the project.

When Should I Revamp Or Update The Existing Website?

Updating a website is needed regularly; the blogs and content of the website require editing as per the latest search engine norms. For example, you need to update the latest keywords, adding a new section, or updating the call to action details. And when it comes to revamping your website, it can be done when you see a higher bounce rate, some problems with your website design, security issues, very high page load time.

The benefits of revamping or updating the website are:

  • More traffic on your website
  • Easy conversion of lead
  • User-friendliness
  • Responsiveness
  • Increase in brand value
Who Owns The Content On My Website?

You need engaging and good quality content for your website. You own the content if you produce the content for your law firm website. However, when someone else creates the content, they own the rights. You can ask to transfer the copyrights when you hire professional content writers for a fee. If you are using third-party images, videos, etc on your website, you must buy the rights before the use to avoid copyright infringement.

Are Your Images Slowing Down Your Website?

It seems very clear that you need high-quality images on your website, but the other fact is that if the size of the images is big, they are eventually going to slow down your website speed.

 

As per Google, it is important to focus on the website’s speed, but it is also essential to keep your website creative and engaging. So to fulfil all these requirements, it’s crucial to keep the images small in size but without hampering the quality.

 

This will save your website from the loading time issue and will make it look attractive as well.

 

What Kind Of Lead Magnets Can I Have On My Website?

Currently, generating leads from the website is a challenging task because today’s visitors can mute everything and, in no time, can switch from one website to another.

 

Perhaps the most innovative way to generate leads is by offering your visitors something in exchange for engagement. As a law firm, the lead magnets can be a free download of guides, access to recorded webinars and podcasts regarding the services you offer, or free consultations.

 

What Are The Compliance Issues For Law Firm Websites? (Policies, SRA Compliance, Company Information, Etc.)

Every website must obey current legislation. It is your responsibility that your law firm complies with the requirements. Some of the critical legal requirements are:

  • Company name
  • The registration number of the company
  • Registration places, like England and Wales
  • Complete address of Registered office
  • Your VAT number is required (if you have it) even if you are not adding any payment transaction mode to your website.
  • Registration with Regulatory body.
  • User’s right to grant consent for the utilisation of the data provided by them.
  • Company’s policy and terms
  • Comply with electronic commerce regulation, consumer rights act., online and distance selling requirements.
  • Cybersecurity
  • Protection of personal data
  • Copyright of all the Content and information provided on the website.
Why Should Law Firm Websites Have Blogs?

Don’t underestimate the power of a blog. It helps in engaging visitors to your website. They read the blogs and relate them to situations where they need an attorney or help from a law firm.

 

It is even the best way to showcase your rewards and recognitions more extensively so that the visitors can build trust regarding the services you are offering.

 

Better the quality content on your website, better chances of your website be on the first page of the search engine.

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