Ever heard the phrase “Content is King”? Your content is what makes you different from your competitors and all the modern brands, in every industry, are focusing all their energy on creating interesting, unique and engaging content.
Your content tells your audience how much you care about them and your vision. Good content connects a consumer with the brand and increases brand image. However, the question is, why is content marketing so important?
To better understand the value of content marketing, we have identified some key benefits of content marketing for your business. It’s not just about how visually attractive your content may look; it is more about what your customer has a preference for. Understanding consumer preference is an essential part of any business to find success and remain competitive.
One of the most significant advantages of content marketing is that brands can build their brand reputation through it. Consumer trust is an essential element that you need to work on if you want to sell your products or services. It is a common habit among consumers that they tend to research a product before deciding to purchase it. Content can be in any format: audio, video, text or an infographic.
The main reason why content writing is important because it generates conversion rates around six times faster than any other digital marketing method. In the UK, people tend to read blogs before deciding to make a purchase. A great content marketing strategy can generate better leads and increase productivity. If the content is in a video format, then it can provide higher ROI and conversions compared to other forms of content marketing tactics.
Content marketing is useful when it has a mix of all the right words and the right phrases in the right ways. It helps people reach your brand quickly and without any hassle. SEO has a vital role to play in improving a brand’s digital image.
Search engines are the gurus where consumers go to search for solutions for their problems. Therefore, it provides the best opportunity for you to grab your consumers right there. However, you need to understand that search engines change their algorithms frequently, for improving the search results for the people. In recent years, Google, in particular, has astoundingly rewarded high-quality contents and punished low-quality ones. Therefore, content which has fresh content can assist in showing your results on the first page of the search result. While the content which is overly optimized and spammy is thrown back to the latter pages of the search results.
Content marketing is based on the idea of using more and more keywords to rank high on search engines such as Google, Bing, and others. These tactics have been used by all businesses around the world as it is not only effective but also generates result.
People these days are hungry for good information, which is a real obstacle for businesses who are looking for “hard-sell”. If we put ourselves in the consumers’ shoes, we also search for products or services online before going through with the purchase.
Good content assists consumers to make good decisions; while, traditional advertising does not do the same. It is estimated that 70% of consumers learn about companies through blogs and articles rather than advertising. While, according to a survey, 70% believe that effective content makes them be a little closer to companies and 60% believes that good content enables them to make better purchasing decisions.
It is discussed beforehand that content marketing is a strategy which provides consistent and valuable content in order to attract your audience and push those clients towards the purchase funnels. However, content marketing is not just posting items chaotically to your social media platforms, it requires clear sense of what content to publish at what time.
Moreover, it should be clearly linked with the objectives and goals of your business. Now, precise content marketing is very important for present-day businesses; since people who are visiting your website are looking for engaging information.
If you’re still not convinced that content marketing is essential, then look at how good content helps in bringing more customers and in generating new leads. Lead generation is essential for all businesses so that the brand can grow with consistency in the industry. Content marketing is almost 60% more cost effective compared to the traditional means of marketing and generates three times more leads.
The above statistics shows how much people prefer content over other forms of marketing and why brands are so much focused on maximising their content creation budget.
Overall, content marketing strategies bring profits and success to your business. Get in touch with our marketing experts to discuss your content marketing.
Your content is the key to solving many relevant consumers’ problems, and if it is doing so then, the consumers will definitely share it. It is likely possible that other businesses will also seize the opportunity to grab your content for the improvement of their business if it has unique information. This further increases the importance of good content for the betterment of your business reach; while, social media is the driving force for your content to reach to your potential consumers.
All in all, if more people reach your content, the better, especially, in the era of digitalisation. Continuous development of your content and the creation of new ones will give your brand enough momentum to reach more people than you previously reached. While it also gives you a reason to come back to your website over and over again; since you become a trustworthy resource for informative content. Contact us for exceptional content marketing TODAY!
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