If you want to make the most of your marketing efforts, conversion rate optimisation (CRO) is one area of digital marketing that you should understand and utilise. It can help you with getting sales, leads, subscriptions and even more returns on your marketing investments.
Nowadays, most marketing teams are planned to drive more and more traffic towards websites, which is then converted into leads for your sales teams to close. As soon as this process becomes rewarding by delivering results, marketers aim to generate additional traffic, and ideally more success.
It may seem oversimplified, but this what the standard marketing strategies look like. Very few marketers focus on getting more from the traffic that already exists, and this is where conversion rate optimization (CRO) plays a role.
Simply put, the conversion rate is the ratio of the total number of visitors you have on your website or social profile to the number of visitors who end up taking the action that you wanted them to take. The desired actions could be anything from filling out a form on your website to making a purchase; they depend on your business type and its specific needs and goals.
There are ways through which you can optimise this rate to ensure that more of your visitors take the desired action. Sometime, these ways may be as simple as making some minor changes on your website. Other times, you will need strategised alterations. Nevertheless, both of these will require a deep understanding of how conversion rate optimisation works. Consider the following examples:
Your competitors are getting smarter day by day, so make sure that you are giving them good competition. If you want to improve your game, try working on CRO. It also has several benefits that directly and indirectly impacts SEO.
The first benefit of CRO is that it helps organisations understand their key audience and identify what works best with them. Thought the process, it can also help you find the right clients for your business.
Higher conversions mean higher ROI. Higher conversion rate means making the most out of the resources that you invest. Every organisation needs to learn how to get the maximum outputs and bring in more potential clients.
When a customer feels sophisticated and smart on your website, they’ll stay. CRO is all about analysing what seems to work on your website. Once you have identified what works, expand on it to create a better user experience. CRO efforts are aimed towards engaging the customers more and influence them to take actions.
Developing the right CRO plan involves analysing every element carefully, carefully considering each part of your website, as well as your whole website to ensure that they are at their best to drive towards sales, leads.
This means that you will need to look at your site from top to bottom, with fresh eyes. You will need to see it from the perspective of your visitors and check everything that they will experience, including your headline, text, images, videos, graphics and navigation.
Essential areas that your business should focus on to optimise your conversion rate are as follows:
Here is an expert advice for you, don’t base all your decisions entirely on the conversions rate. Sure, you can do a few calculations and calculate the conversion rate but that will not be the whole story. We don’t want you to miss on potential profits.
For any kind of online business, it is important that you take a look at the bigger picture as well to maximise profits.
Customer Lifetime Value is one of the most important CRO metrics to know. You need to know how much your average customer spends on your brand. You also need to track the value of each visitor. Here is what you can do to boost the conversion rate.
You know what can kill your client’s mood? Long, drawn-out forms. Remember, CRO is all about thinking from a client’s perspective. Don’t make the client work too hard to avail any of your services or they’ll disappear.
CTA is an essential part of a CRO plan. You need a CTA that can inspire people to act – hence the name. It is important to have value-driven and specific CTAs – Don’t be a coy. You want your customers to know exactly what to do.
Headlines are invaluable for marketing and copywriting. The better your headline, greater will be the conversions.
Studies suggest that most people will only read your headlines. If that doesn’t work for them, whatever comes next doesn’t matter as they won’t even read it.
Testing every element and devising a successful CRO plan can be a daunting process. We can guide you through the process so that you can increase your understanding of CRO. And of course, we can answer any questions regarding CRO. Get in touch with us!
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